MayaCassar.Blogs

Jay’s Bead Decor

My digital artefact is a collaboration with Janae Thomson, a fellow BCM114 student. Our DA is called “Jay’s Bead Decor” as we are selling cute & trendy hanging bead decor. 

We decided that this would be an ideal project for us as we could create roles to suit our strengths and passions. Janae will be making the bead decorations so that we can sell them on Etsy. I will be in charge of marketing through Instagram to promote and advertise our product. From my research, I found that Instagram is one of the most popular social media platforms used by our target audience (gen Z). I also found when searching for similar products it was only in the form of jewelry or large chunky white beads, which shows there is a gap in the market. Trends show that gen Z has taken a more creative approach to design and decor compared to the minimalistic style often associated with millennials. Gen Z actively takes time to create spaces that feel unique and colorful through the use of different decor. Our product aims to help these young people decorate their space. 

I am excited to start this business as I have a passion for marketing and advertising and I am looking forward to improving my skills. 

#BrightenUpWithBeads

Instagram: https://www.instagram.com/jays.bead.decor/?hl=en

Etsy: Coming Soon