Tag: Ethnographic Skills
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Summary of Tarot Card Reading: Digital Artefact
Featured image of tarot cards (HelloGlow.co n.d.) via Pinterest Summary of Tarot Card Reading: Digital Artefact For my autoethnographic study I chose a particular niche that is constantly showing up on my TikTok ‘for you page’. This niche is tarot card readings. But first, what is Autoethnography? Autoethnography is a qualitative research method that lets…
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Cards and Clicks: Unveiling the Reality of Crafting and Sharing Tarot Content in the Digital Age
Featured image of tarot cards (Kate Tong n.d.) via Pinterest Cards and Clicks: Unveiling the Reality of Crafting and Sharing Tarot Content in the Digital Age Social media serves as an effective medium enabling communication between users and creators. Creators can utilise the information produced and gathered on social media to identify their target audience…
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Shuffling the deck: Adapting content within the tarot card niche
Shuffling the deck: Adapting content within the tarot card niche By comparing and contrasting other creators’ content within this media niche on both Instagram and TikTok, I noticed that their content styles followed a similar narrative. Majority of the content follows a tarot reading about a theme in someone’s life such as their friendships, romantic…
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Exploring the cards and the culture
Exploring the cards and the culture Throughout this study I have been conducting ethnographic research on two social media platforms: Instagram and TikTok. These platforms were chosen due to their popularity from content creators and consumers within the tarot reading niche. The aim of my research is to uncover the community’s understanding and perspectives within…
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Scouting through the history and spirituality of tarot reading
Scouting through the history and spirituality of tarot reading Audio: People utilize this media niche to interpret the world and personal events through a different lens. Tarot reading can be traced throughout history and has recently gained an increase in popularity. However, the earliest mentions of tarot card reading can be traced back to Europe…
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Duelling Platforms: A Tarot Creator’s Journey on TikTok and Instagram
Featured image of tarot card box via Maya Cassar Duelling Platforms: A Tarot Creator’s Journey on TikTok and Instagram Social media has become a mainstream media platform, linking a third of the global population (Dolan et al. 2016). In recent years the usage of social media has increased significantly following the onset of the global…
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Reimagining Tarot: My Take on Tarot Content Creation
Featured image of tarot cards (lanacion.com.ar n.d.) via Pinterest Reimagining Tarot: My Take on Tarot Content Creation Content Creation An ethnographer’s research encompasses their own personal experiences (Pink et al. 2016). This week I immersed myself into content creation and actively participated in the online tarot card niche. Initially my strategy was to replicate content…
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