Tag: Qualitative Research
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Exploring the cards and the culture
Exploring the cards and the culture Throughout this study I have been conducting ethnographic research on two social media platforms: Instagram and TikTok. These platforms were chosen due to their popularity from content creators and consumers within the tarot reading niche. The aim of my research is to uncover the community’s understanding and perspectives within…
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Scouting through the history and spirituality of tarot reading
Scouting through the history and spirituality of tarot reading Audio: People utilize this media niche to interpret the world and personal events through a different lens. Tarot reading can be traced throughout history and has recently gained an increase in popularity. However, the earliest mentions of tarot card reading can be traced back to Europe…
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Duelling Platforms: A Tarot Creator’s Journey on TikTok and Instagram
Featured image of tarot card box via Maya Cassar Duelling Platforms: A Tarot Creator’s Journey on TikTok and Instagram Social media has become a mainstream media platform, linking a third of the global population (Dolan et al. 2016). In recent years the usage of social media has increased significantly following the onset of the global…
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Reimagining Tarot: My Take on Tarot Content Creation
Featured image of tarot cards (lanacion.com.ar n.d.) via Pinterest Reimagining Tarot: My Take on Tarot Content Creation Content Creation An ethnographer’s research encompasses their own personal experiences (Pink et al. 2016). This week I immersed myself into content creation and actively participated in the online tarot card niche. Initially my strategy was to replicate content…
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