Tag: Social Media
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Summary of Tarot Card Reading: Digital Artefact

Featured image of tarot cards (HelloGlow.co n.d.) via Pinterest Summary of Tarot Card Reading: Digital Artefact For my autoethnographic study I chose a particular niche that is constantly showing up on my TikTok ‘for you page’. This niche is tarot card readings. But first, what is Autoethnography? Autoethnography is a qualitative research method that lets…
May Anne Cassar
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Cards and Clicks: Unveiling the Reality of Crafting and Sharing Tarot Content in the Digital Age

Featured image of tarot cards (Kate Tong n.d.) via Pinterest Cards and Clicks: Unveiling the Reality of Crafting and Sharing Tarot Content in the Digital Age Social media serves as an effective medium enabling communication between users and creators. Creators can utilise the information produced and gathered on social media to identify their target audience…
May Anne Cassar
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Exploring the cards and the culture

Exploring the cards and the culture Throughout this study I have been conducting ethnographic research on two social media platforms: Instagram and TikTok. These platforms were chosen due to their popularity from content creators and consumers within the tarot reading niche. The aim of my research is to uncover the community’s understanding and perspectives within…
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Duelling Platforms: A Tarot Creator’s Journey on TikTok and Instagram

Featured image of tarot card box via Maya Cassar Duelling Platforms: A Tarot Creator’s Journey on TikTok and Instagram Social media has become a mainstream media platform, linking a third of the global population (Dolan et al. 2016). In recent years the usage of social media has increased significantly following the onset of the global…
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Presenting Self Through Social Media

The modern innovation of social media has changed the way individuals conduct and present themselves. It has become a part of our daily routine for many, from posting content regularly or checking social media as soon as you wake up to the moment before you go to bed. Social media platforms have become a space…